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Client Retention

Get client retention tips for beauty school students and new hairstylists. Read featured articles from First Chair on how to keep clients coming back.

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100 Years of Beauty at America's Beauty Show 2012

By Lauren Salapatek | Updated: 09/29/2011 10:32:00 AM
America's Beauty Show is going to be here before you know it! Cosmetologists Chicago invites all salon professionals to celebrate its 100th anniversary at the show this year, March 3-5, 2012 at McCormick Place in downtown Chicago.
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Digital Scheduling

Updated: 03/18/2011 3:03:03 PM
With Mindbody Salon Software, you can ditch your old appointment book and simplify your life, boost your revenues and focus better on your clients. The software allows users to digitally check schedules from any computer or mobile device, and it lets clients book online with “Smart Booking,” a feature that remembers a client’s typical appointment length and styling preferences. Users can also send auto-confirm appointments, via e-mail or text, and print working tickets. The single service provider rate is $45/month with free set-up and unlimited software training. For more information, visit mindbodyonline.com.
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Listen, and Customize!

Updated: 03/18/2011 11:57:59 AM
The number one reason a client chooses to leave her regular salon is because she gets bored, and is seeking change. A great way to get your client—and her friends!—back at your nail station is to keep her excited about coming back.
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Stay Connected to Your Clients

Updated: 03/18/2011 10:26:40 AM
In the clients’ eyes, what sets you apart from another hairdresser is more than just the quality of the cut you give them. How you connect with them personally and on a business level also come into a customer’s consideration whether or not they will want your services again.
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Phone Blouze

Updated: 03/18/2011 10:09:30 AM
At Dario Salon in La Jolla, California, color pro Jessica Barrett couldn’t keep clients off the phone when color was processing. “They either put the phone on speaker and the whole salon could hear their conversation or they would answer their calls and then wipe their phones on our capes and towels—permanently damaging them,” she says. Then, she discovered Phone Blouze, a clear, disposable sleeve that fits most cell phones. Just offer one to your client, so she can slip it on and tell everyone where she is. For the client who prefers to read while revving up her red, Eyeglass Saverz slide onto the temples, to keep color from staining them.
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Healthcare/Cosmetology Parallel

Updated: 03/10/2011 3:45:50 PM
Remember: No matter how busy you are, or how late you’re running, a clean, disinfected salon station is a necessity. Medical professionals touch, on average, five strangers a day—and are required to wear personal protective equipment or at the very least gloves. Plus, they always ask about the patient’s medical history. Yet, as a hair stylist, you may touch up to 15-20 strangers a day, and it’s not appropriate to ask about medical history and you don’t always wear gloves or protective equipment.
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